4 Tech-Savvy Tactics To Modernise Your Events & Conferences
Sending out bulk emails and asking your social media followers to share your ‘Event Invitation’ post is yesterday’s thing. If your company is planning international conferences or elite exhibitions, you’ll have to keep up with the technological advances that cater to smartly gathering more sophisticated invitees. The more tech-savvy your marketing tricks are, the more impact it creates in the minds of today’s media-savvy crowd.
If your company is up for a bit more investment in utilising modern-day techs, here are some of the advanced tactics that can help you lift your event management to the next level:
Analysing Online Trends To Create A Brand:
All social media platforms can help you analyse what type of brand presentations and campaigns can attract more viewers.
Your first step is to study the event campaigns and up-coming brands of your field that have succeeded in creating influence and sizable online audiences in the recent past.
You can create campaigns that are more enticing and interactive such that people would have good reasons and benefits to communicate with you for further details.
Digital Invites And Targeting The Right Audience:
Digital invitations aren’t new; however, the options to send digital invites have evolved a lot.
Triggering public excitement and generating PR should be the prime focus of your invitations. And to do it the right way, focus on two factors:
All social media platforms today provide excellent demographic and in-trend information which can help you revamp your marketing strategies according to your audience’s needs.
Also, these platforms help you target selective audiences who fall under a specified set of attributes such as gender, age, location, qualification, profession, interests, events visited in the past, etc.
- All-platform Marketing:
With the right information, you can run your event campaigns across all platforms such as Facebook, LinkedIn, Instagram, Twitter, etc. along with multiple event promotion apps available online.
Measuring Traffic Diversity:
Typically, you would focus on analysing the traffic of your past events to estimate your current crowd size and blueprint your sub-events accordingly.
However, if you use devices like ‘smart mats’ and ‘people counting cameras’, you can precisely analyse the footfall and its diversity across every booth and sub-event in the arena.
This level of detailed data can help you modify various aspects of the event on each day and help your invitees get precisely what they want more quickly in future events too.
World Wide Broadcasts:
The same social media platforms now allow you to broadcast your event live across the world for free! Then why not utilise it?
Hire a team or ask your subordinates to post live feeds from the event you the world knows what they’re missing.
The bigger the event, the greater the hassle. You’ll always need an expert’s advice on how to best use the latest technology to benefit your events. And if you ever feel the need to consult a good event management company in Pune, then J&R Events is one of the top options you’ll ever find. Apart from being one of the most regarded event managers for weddings in Pune, the creative experts at J&R Events also specialise in providing out-of-the-box themes and ideas for large-scale corporate event planning in Pune and around the city. Visit the J&R Events website to view some of their best corporate works.