5 Step-Guide To Planning A Successful Corporate Event
If you need to put your new and rapidly growing business on everyone’s radar, an all-inclusive corporate event is the best way to go. This professional event helps you introduce your business to several distinct companies and instantly gain recognition from potential clients and partners, all in a short time. You can also present your products or services so that they would stick in the minds of the spectators and gain a potential revenue boost almost instantly. However, it would work in your favor only if you put the event together to be entertaining and intriguing for your specified audience. This can be tricky if your audience is overly diverse, oversized, or if your budget is limited.
Hence, before you dive into calling vendors and building your agenda, consider referring to this 5-Step-Guide that can help you organize an amazingly successful corporate event, efficiently.
Step-1: Plan A Realistic Goal:
A clear vision can guide you towards benefiting decisions. Calculate an estimated turnout you can achieve and handle with your current promotion strategies. Based on what you want to accomplish as the end goal, set an estimated time frame for a fixed number of programs, each serving a crucial purpose for your end goal. Share and collaborate with your team to narrow down the list of programs to an essential set. Consult someone who has previously organized such an event to get some planning insights.
Step-2: Finalize A Sufficient Budget:
Your budget planning must start with exhaustive research and calculations of every individual aspect of a corporate event. This will include venue, décor, electronic devices, publicity boards and banners, entertainment accessories, food varieties, etc. Never settle for an unplanned budget hoping for less over budget expenses. You can find different vendors and companies that provide quotes of these individual event aspects which you can put together to get an estimated total. Assign a fixed budget to every event activity with some amount to spare and backup.
Step-3: Find A Defining Venue:
Getting a grand, expensive venue will do you no good if it isn’t suited for the activities you want to execute. A lousy venue choice may lead to a distracted audience and unwanted mishaps in-between the events as well. So, find a sufficiently spacious venue that has seating and moving arrangements for your estimated turnout. Consider its ease of accessibility and prominence of location as it dramatically affects what people would think of your company standards.
Step-4: Plan Out The Main Events:
Assemble your management team and start working on the key programs that you want your audience to be intrigued by the most. Focus on the flow of the event and ensure that every program unfolds step-by-step. Keep your main events up-to-point and add displays, lights, and sounds to create a suspenseful atmosphere. Smartly place the refreshment breaks and other program bits to keep your audience active and attentive, especially around the key events.
Step-5: Make Space For Food & Entertainment:
Snack bars and entertainment zones help in refreshing the audience amid a long event. However, remember to keep it light, as heavy snacks and long entertainment bits can distract the audience from the primary cause of the event. You can find and add new and creative ways of keeping your audience active and invested in the event, as long as they do not exceed your backup budget.
These being only the essential steps of planning a corporate event, there is a myriad of tasks associated with this process that requires your attention. A smarter way of going about this problem is to seek professional help from an event consultant. J & R Events is one of the most regarded event planners who specialize in planning corporate events in Pune. With their out-of-the-box approach towards modern-day corporate culture, they can help you plan a mind-blowing event within your budget. Visit the J & R Events website to reach out to their planning experts.