4 Key Techniques For Compelling Your Audience During A Brand Awareness Event
Every up-and-coming brand today wants to throw an event that leaves a long-lasting impression on its audience, which may include their potential customers or other business interests. However, the most challenging part of running a successful brand awareness event is keeping the audience engaged, and more importantly, interested. To give you a headstart, here are four essential elements that you must focus on during your event to ensure that your audience remembers your brand and products long after.
Keep It Interactive:
An interactive event is always more impactful than a one-sided presentation. If you want your audience to be a part of the event, consider what they expect from it.
Design early online invitations that ask your invitees about their area of interests, preferable cuisines, or about +1s if allowed, and use this information while planning your event.
During the event, ask questions that would start a conversation. Talk about your industry and what they expect to improve or innovate.
After the event, use online feedback forms that seek their opinion about your brand and products, and even what they disliked about it.
Treat Them With Freebies:
No matter what they say, everybody likes freebies. If they’ve taken the trouble of traveling to your venue and attending the event, don’t you think a small souvenir gift would make it worthwhile?
Think of small freebies that your audience could use in their routine lives, like pens, card-size pen drives, or any item that is specific to your industry.
Remember to place your brand and product logos on these freebies, so that it also works as an indirect brand placement and advertising.
Acknowledge Their Loyalty:
If you have visitors who have been attending your events since past or clients who’ve worked with you for a long time, it’s time you acknowledged and rewarded their loyalty.
No matter the type of product or service you provide, there’s always a way to give discounts or premium benefits to your loyal audience.
Such loyalty rewards build trust among clients and also sets a strong brand reputation towards the new audience.
Create A Compelling Environment:
This is more of a subtler part of your event that will drive the psychological behavior of your audience. The ambient sounds, lights, and artworks impact how much your audience will enjoy being at that venue.
Hence, follow some basic research on using good quality speakers and brilliant lighting to keep an audience excited. Choose a venue with enough space and comfort so your guests can relax whenever they need to. You can also hire an event consultant to understand and apply the logic behind these psychological factors.
Finding an event consultant isn’t hard, but finding an event management company in Pune who understands your niche audience and uses futuristic strategies for designing a modern-day event is quite a task. J & R Events is one such event management company in Pune who can help you achieve just that. Having worked with varied industries and organizations, they can help you execute a highly successful brand awareness event. You can visit the J & R Events website to reach out to them and get modern event management ideas right away.